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5. "Credibility" of Nurses in Independent Practice

To create and sustain a successful business I need to conduct myself and manage my business in a manner in which the trust my clients have in my services, my product and me is preserved. If that trust is damaged or destroyed I will no longer be a successful business owner.

Whether I practice nursing on the frontlines of healthcare or as a business entrepreneur within the public sector the International Nursing Pledge and the Code of Ethics for Registered Nurses remain my constant guides as they direct me in how I will conduct myself and run my business. Below are the pledge and the code I made and continue to strive to adhere to within all my practices.

International Nursing Pledge

In full knowledge of the obligations I am undertaking I promise to care for the sick with all the skill and understanding I possess without regard to race, creed, colour, politics or social status, sparing no effort to conserve life, to alleviate suffering and to promote health.

I will respect at all times the dignity and religious beliefs of the patients under my care, holding in confidence all personal information entrusted to me and refraining from any action which might endanger life or health.

I will endeavour to keep my professional knowledge and skill at the highest level and to give loyal support and co-operation to all members of the health team.

I will do my utmost to honour the international code of nursing ethics and to uphold the integrity of the professional nurse.

Code of Ethics for Registered Nurses

The Code of Ethics for Registered Nurses gives guidance for decision-making concerning ethical matters, serves as a means for self-evaluation and reflection regarding ethical nursing practice, and provides a basis for peer review initiatives. The code not only educates nurses about their ethical responsibilities, but also informs other health care professionals and members of the public about the moral commitments expected of nurses.

The code is organized around seven primary values that are central to ethical nursing practice. A value is something that is prized or held dear; something that is deeply cared about. The values articulated in this code are grounded in the professional nursing relationship with clients and indicate what nurses’ care about in that relationship. Responsibility statements that clarify its application and provide more direct guidance articulate each value.

The values are as follows:

  1. Health and Well-being – Nurses value health and well-being and assist persons to achieve their optimum level of health in situations of normal health, illness, injury, or in the process of dying.
  2. Choice – Nurses respect and promote the autonomy of clients and help them to express their health needs and values, and to obtain appropriate information and services.
  3. Dignity – Nurses value and advocate the dignity and self-respect of human beings.
  4. Confidentiality – Nurses safeguard the trust of clients that information learned in the context of a professional relationship is shared outside the health care team only with the client’s permission or as legally required.
  5. Fairness – Nurses apply and promote principles of equity and fairness to assist clients in receiving unbiased treatment and a share of health services and resources proportionate to their needs.
  6. Accountability – Nurses act in a manner consistent with their professional responsibilities and standards of practice.
  7. Practice environments conducive to safe, competent and ethical care – Nurses advocate practice environments that have the organizational and human support systems, and the resource allocations necessary for safe, competent and ethical nursing care.

Betty Franklin is a wellness educator, speaker and author of GUTS – Get Uncomfortable To Succeed – Embracing Health, Balance and Abundance. She promotes better health and living, along with vitality and inner peace.

You can order an autographed copy of her book by going to The book is also distributed and sold in print and eBook throughout Canada, US and internationally

IPNIG Recruitment / Retention Betty Franklin  (Profile)